Short-form video is still a business record
Social media does not become exempt from your firm’s recordkeeping requirements because it’s short form video. FINRA’s rule on communications with the public (Rule 2210) and the SEC’s books-and-records rule for investment advisers (Rule 204-2) are where firms start. Your compliance and legal teams decide how those rules apply to your TikTok accounts, and Comma keeps the record they work from.
The question to be ready for is what a viewer could see on a given date, not only what you posted.
TikTok record preservation at each step
Comma preserves changes to videos, captions, comments, replies and visibility so your team can reconstruct what a viewer could have seen at a specific point in time.
Captions get edited. Comments are hidden, pinned or deleted. A video goes private for a day and comes back. Each change becomes a dated entry, so the record shows the account as it stood on any day, not only as it stands now.
What Comma keeps
Connect each of the firm’s TikTok Business Accounts and Comma keeps the record for you.
- Videos. Caption, publishing details and cover image for each video, with caption edits kept beside the original.
- Comments and replies. Archived with each video. Deleted and hidden comments stay in the record, marked as such.
- A dated history. Engagement counts, comment visibility and the account’s own profile, recorded every time they change.
- Videos that disappear. If a video comes down, its caption, cover and comments stay in the archive.
Everything lands in the same tamper-protected, write-once archive as your other channels, under the same retention policy, legal holds and review queue. That archive is designed against SEC 17a-4, FINRA 4511, CFTC 1.31, and MiFID II electronic-recordkeeping requirements.
Priced like every other channel
TikTok compliance archiving is $33 per account per month, the same flat rate as your other Comma connections.
What this means for every team
For your compliance team
Point-in-time answers
Every change is a dated entry, so you can show what the account looked like on a given day.
One archive
TikTok captions and comments are searchable and exportable alongside every other channel.
For your IT team
Connect each account
Each Business Account connects on its own, so you can add accounts as the firm adds them.
Nothing to install
No browser extension and no device software. TikTok capture runs from Comma's side.
For exams and legal requests
Ready for a document request
Search and export what a viewer could have seen on a given date, next to every other channel.
Same legal holds
Each channel sits under the same legal holds and retention policy in your archive.
FAQ about TikTok compliance archiving
How do we connect TikTok?
Which TikTok accounts can be connected?
Does Comma archive TikTok direct messages or the video files?
TikTok is a public channel. Keep the business record.
Bring your firm's TikTok Business Accounts into the same archive as every other channel.
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